WITH current sales increases of 8%, Tic Tac is said by brand owner Ferrero, quoting Nielsen figures, to be the fastest-growing sugar confectionery brand in the UK. The brand team is predicting further growth following the launch of its latest Tic Tac product.
Tic Tac Mixers are available in two varieties, Cherry Cola and Peach Lemonade with two flavours in each sweet.
Its launch is being supported with a £1.3m campaign featuring TV, social media, sampling and in-store promotion.
Customer development director Levi Boorer said: “We are constantly looking at new ways to excite young shoppers who have a love for trying new products that are genuinely different.
“Our research shows that nearly two thirds of existing Tic Tac consumers will buy Mixers in addition to the core range.”
Tic Tac Mixers are available in 18g and 48g packs with counter-top units and free-standing display units among the point of sale materials available.
