Hit the bullseye with KP Nuts competition
NUTS brand KP Nuts has kicked off a new promotion across its range as part of its ongoing partnership with PDC World Darts Champion Luke ‘The Nuke’ Littler.
The new ‘Hit the Bullseye’ competition will run until 22 November and offers consumers the chance to win a whopping £20,000 cash prize.
Both consumers and retailers have the chance to win from two separate prize pools as part of the promotion with each pool offering a top prize of £20,000, alongside daily cash giveaways and official dartboards.
Shoppers can enter the competition via a simple scan-to-win QR code that features across promotional packs of KP Nuts, including £1.35 PMPs, 80g, 90, 225g and 250g format packs.
Meanwhile, retailers who are looking to take part in the fun will be able to by scanning the QR code found across promotional cases of KP Nuts PMPs and pub cards.
Parent firm KP Snacks said the new promotion aims to tap into the surging of popularity that has been seen for darts across the UK, with 9.9million people tuning in to watch the World Championship earlier this year. This made it the most watched sport on Sky Sports, outside of football.
Rachel Horrell, senior brand manager at KP Snacks, said: “Following the success of last year’s campaign, we’re excited to launch our ‘Hit the Bullseye’ promotion, once again teaming up with Luke ‘The Nuke’ Littler to give shoppers and retailers the chance to experience the thrill of darts.
“As the UK’s number one nuts brand, KP Nuts continues to drive excitement around the category. This latest promotion combines the strength of our partnership with one of the biggest names in darts with an exciting prize pot, helping retailers deliver added excitement for shoppers across the entire KP Nuts portfolio.”
