Consumer Christmas favourite returns for second festive season
A CONSUMER festive favourite from last year – Baileys x Terry’s Chocolate Orange Irish Cream Liqueur – is reappearing as a limited-edition release for this Christmas.
Coming in an eye-catching 500ml bottle, with a 17% ABV and a £16.50 RRP, the liqueur combines the distinctive taste of Baileys Original Irish Cream with the signature Terry’s rich chocolate and orange flavours. It is rolling out across the grocery channel from now for a limited time, while stocks last.
The special-edition product was the No.1 innovation in GB spirits over Christmas last year, according to NIQ data, while Worldpanel by Numerator consumer research found that three in four shoppers said they would buy it again – prompting its return for a second year.
Zoe Hetherington, senior brand manager for Baileys at parent company Diageo GB, said: “The performance of Baileys x Terry’s Chocolate Orange last year showed there is strong demand for limited-edition festive flavours that offer shoppers something new while building on brands they already know and love.
“Its return gives retailers another seasonal option that can help drive excitement within the cream liqueur category and encourage shoppers to trade up during the key Christmas period.”
