Win share of £50k prize pot with Spar Scotland
SYMBOL group Spar Scotland is offering consumers the chance to win from a prize pot of £50,000 as part of its new Great Big Giveaway promotion.
Running across close to 300 Spar Scotland stores, the campaign offers Spar shoppers the chance to win some exclusive Spar Scotland vouchers, with 1,200 winners in total through the campaign.
The campaign has kicked off from 10 September and will run for six weeks in total and aims to encourage larger basket spends across Spar stores and support participating supplier brands.
Rather than a single top prize, the initiative will reward 200 shoppers every week throughout its runtime, with prizes ranging from £25 to £100.
To take part in the competition, shoppers need to purchase any three participating products in Spar stores, then scan a QR code or visit the campaign’s dedicated website and upload a photo of their receipt to enter the competition.
More than 150 products are included as part of the campaign from a host of brands across key categories including confectionery, soft drinks, chilled, frozen, licensed and household. Participating brands include the likes of Irn-Bru, Echo Falls, Budweiser, Birds Eye, Reese’s, Skittles and Walkers to name a few.
To help mark the launch, Scotland Women’s National Team and Rangers player Nicola Docherty was invited to kick-off the promotion at Spar Garthamlock with this launch content set to be used across the campaign including in retailer communications and in-store materials.
Spar Scotland retailers will be able to showcase the competition through a host of new PoS materials including visually and audibly across screens in stores, in-store radio, Spar Scotland’s campaign webpage, STV, radio advertising, vehicle livery and participating supplier amplification.
Sonya Harper, interim chief executive at Spar Scotland, said: “The Great Big Giveaway does two jobs at once. It rewards the loyal local shoppers who choose SPAR every day, and it gives our supplier partners a high-profile, Scotland-wide platform tied directly to sales. With 200 winners every week across almost 300 stores, it is a campaign our retailers can get right behind.”
