Indulge in a more permissible chocolate treat
SNACKS firm Mondelēz International has expanded further on the Cadbury Delights range with the introduction of its new Oreo variant.
Marking a new collaboration between the Cadbury and Oreo brands under Mondelēz, the new launch brings the biscuit brand to the more permissible treat range of Cadbury Delights for the first time.
The new variant joins the line-up as a permanent addition to the brand a features the Delights signature soft nougat centre with pieces of Oreo biscuit throughout which is encased in Cadbury chocolate.
Each bar offers fewer than 100 calories and comes in multipack formats of four or five bars with RRPs of £1.25 and £1.75 respectively.
Cadbury Delights Oreo will sit on shelf alongside the other variants in the range including Salted Caramel and Hazelnut Flavour & Caramel.
The launch will be available on shelves from mid-September across the grocery and convenience channels and will be supported with an above-the-live equity marketing campaign to help drive awareness.
Eloise Lake, junior brand manager at Cadbury, said: “Cadbury Delights OREO brings together two iconic brands in an exciting new under 100 calorie per bar format.
“The new product gives shoppers another great tasting option, allowing them to enjoy an indulgent treat that fits with their lifestyle and wellbeing goals.
“As demand for permissible indulgence continues to grow, we’re confident this innovation will help retailers attract shoppers to the category and drive incremental sweet snacking sales.”
