Building take-home treat options with Reese’s
PEANUT butter treats brand Reese’s has expanded on its take-home confectionery offer with the launch of two new products to its line-up.
Aiming to tap into the demand for more sweet-and-salty flavour profiles within confectionery, Reese’s has introduced its new Peanut Butter Caramel Bar which combines the brand’s signature peanut butter and milk chocolate with a sweet caramel to deliver a more contemporary take on the brand’s much-loved flavour combination.
Parent firm The Hershey Company has said the launch looks to tap into the ‘swalty’ and ‘swavoury’ trends that have gained momentum among consumers throughout the course of 2026.
Each Reese’s Peanut Butter Caramel Bar comes in a 90g block with an RRP of £1.75.
In addition to this, the brand has built on its more indulgent offer with the new Reese’s White Peanut Butter Cup Trio. Hershey has said this new product will help to deliver further variety for the range and allow consumers another format to enjoy the Peanut Butter Cup Trio in a white chocolate flavour.
Each pack features three of the signature Reese’s Peanut Butter Cups in a 59g pack and an RRP of £1.25. Both launches are available across Tesco and Sainsbury’s stores nationwide.
Jackson Hitchon, general manager of Asia, EMEA and world travel retail at The Hershey Company, said: “We’re always looking for new ways to bring excitement to the confectionery category while staying true to the unmistakable flavour combination that consumers know and love from Reese’s.
“The launch of Reese’s Caramel Block and Reese’s White Peanut Butter Cup Trio does exactly that, offering a new way to enjoy the iconic Peanut butter cups in a new format and extending our offering in the blocks category with a caramel twist.”
