FROZEN pizza is a Scottish favourite, with almost 70% buying it, as opposed to 65.9% of the GB population, according to Goodfella’s.
The company is promoting its newest variety, Extra Thin, as an everyday treat with digital, in-store and other promotional activity to draw attention to the addition to the range.
Head of marketing Candida Corscadden commented: “All our pizzas offer great taste, quality and value.
“Pizza is by nature a sociable food so we’ve developed ranges to suit every occasion: Takeaway (in a home delivery-style box) for a night in; the Superiore for a full Italian restaurant stone-baked experience.”
