Tag: Tayto Group
Insights from the shop floor
Tayto strategy built on retailer knowledge
Value and health drive innovation
SNACKING is big business in the Scottish convenience channel, and long may that continue.
Reacting to hybrid work
THE effects of hybrid working patterns are being felt in the snack category – and convenience retailers should adapt their range accordingly.
Marked snack growth
PMPs continue to be key to communicating value to consumers, particularly in impulse categories such as savoury snacks.
Affordable gatherings
CRISPS and snacks are worth over £55 million annually in Scotland, according to IRI data for the year to 15 January.
Marking 75 years filled with flavour
GOLDEN Wonder turns 75 this year and consumers can expect to hear all about it.
The round pound wins
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Campaign is up to scratch
Tayto is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign
Great flavours at a low price
Tayto talks 2020 snack category trends
Scottish c-stores pigging out
Pork snacks have been flying off the shelves in symbols, according to Tayto Group
Golden Wonder’s radio sound bites
Capital campaign for crisp brand
