Tag: Tayto Group
PMPs continue to be key to communicating value to consumers, particularly in impulse categories such as savoury snacks.
CRISPS and snacks are worth over £55 million annually in Scotland, according to IRI data for the year to 15 January.
GOLDEN Wonder turns 75 this year and consumers can expect to hear all about it.
Shoppers continue to love the round pound and Matt Smith, marketing director for Tayto Group, reckons the format will play an important role this Christmas.
Tayto is hoping to bring consumers back to its Mr Porky brand through the launch of its largest ever advertising campaign
Tayto talks 2020 snack category trends
Pork snacks have been flying off the shelves in symbols, according to Tayto Group
Capital campaign for crisp brand