Golden Wonder’s radio sound bites

Capital campaign for crisp brand

Capital Scotland’s Breakfast Show presenters, Des Clarke and Steven Mill

CRISP institution Golden Wonder will ride the airwaves into 2019 thanks to the launch of a new major campaign with Capital Scotland.

Golden Wonder has joined forces with the Scottish radio station for the campaign which the brand hopes will hit the right note with Capital listeners.

Running until the end of February, the new campaign is expected to reach nearly 800,000 listeners through sponsorship of the station’s Capital Weekends show.

Support for the sponsorship activity will also involve activations online and through social media channels.

Golden Wonder’s radio campaign follows on from a successful on-pack promotion  which parent firm Tayto Group said generated over 87,000 redemptions.

Matt Smith, marketing director for Golden Wonder, said: “Golden Wonder is going from strength to strength with our crisps growing faster than the market (+11.3% vs +0.9%) and our snack range performing even more strongly (+37.3% vs +9.3%).

“We continue to invest in the brand, especially in our Scottish heartland, and this campaign will enable us to share our brand promise, ‘fully-flavoured crisps with more punch per crunch!’ with even more people.

“We are delighted to be able to partner again with Capital Scotland, having worked with them earlier in the year to bring the great taste of Golden Wonder to more than 10,000 people when we gave away free crisps at various workplaces around Scotland.”

• Golden Wonder’s sponsorship of Capital Weekends follows the launch of a Sweet Chilli flavour to the brand’s Ringos range, as well as a new Curry favour Transform-A-Snack.