Tag: Swizzels
Mix it up for a bit of a change
CONSUMERS are increasingly looking for alternatives to chocolate at Easter and Valentine’s Day
Behind the sugar rush
Considering the reasons for store visits could be key to success
Make it a cracker with confectionery
Treats take on new life at Christmas time
Love in the time of emoji
SWIZZELS has taken cues from social media for the launch of its new limited-edition emoji-themed packs of Love Hearts.
Swizzels hops into the Easter market
Confectionery brand brings back its seasonal sharing tub
CONFECTIONERY firm Swizzels has re-launched its Easter Mix tub, filled with household names including Love Hearts, Parma...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Ten pence pack is a sweet flashback
Swizzels has 19 products in its ‘flashback to 10p’ price-marked range including Love Hearts and Refreshers bars.
The company’s sales director, Mark Walker, said: “Consumers...
Trust the ticket
Studies show shoppers are becoming less willing to pay a premium price for the goods they buy in convenience stores. With supermarkets and discounters...
Bagging a big night in bonus
THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening...
Variety at the party
BUYING habits are changing and price-marked packs have become very important in c-stores. That’s the view of Mark Walker, sales director at Swizzels.
He reckons...
Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
Adding to the price of love
JOINING the growing list of price-marked products, a new Love Hearts roll carries a 10p price label.
It joins other products like Refresher Chew Bars...
Bags of new candy choice
IT’S not only chocolate that enjoys a spring in sales around Easter time.
According to Swizzels, sugar confectionery also sees a boost and it says...
Sales sugar and spice
The only subcategory within confectionery that is growing is sugar confectionery, now worth £242m having grown by 3% in the last year, says Chewits.
Looking...
Sugar choices go bigger and softer
MAIN trends in the confectionery market, according to Swizzels, include increasing interest in and purchase of large packs, and growing sales of gums and...
Soaring sales for sharing
Consumer buying habits have changed in recent times according to Swizzels marketing manager Sarah-Louise Heslop, and it has meant that bagged confectionery sales have soared.
She...
