THE big night in is big and getting bigger, says brand-owning giant Mondelez International.
Quoting Nielsen statistics, Mondelez trade communications manager Susan Nash said: “Evening snacking is worth £5.2bn, with a growth rate of 2.8%. Chocolate is the biggest category by value in the evening, followed by biscuits. Crisps and mints also feature in the top 10.”
She said the firm’s new product development programme, the launch of price-marked sharing bags and tablet chocolate, continued development of Maynard Bassets sharing bags and the growth of its Ritz savoury snacking brand range all help retailers cash in on big-night-in opportunities.
Ahead of the summer of sport its merchandising tips include:
Display cross category products in special sharing displays.
Stock a wide variety of snacks with different tastes and textures to suit all preferences.
Stock up with bitesize and candy confectionery ranges in hanging bags, especially in the days before and of big TV events.
Display best sellers at 1m – 1.4m high.
Use secondary sites in high-traffic locations.
• Bev Rushbrook, commercial manager of Cloetta UK also supported active merchandising and stresed the success of PMPs in sugar confectionery, especially £1-marked hanging bags, like its £1 Chewits and Xtreme bags.
• Bags have been a major area of growth, with kids confectionery representing 60% of the market, said Fruittella and Mentos brand owner Perfetti Van Melle’s trade marketing manager Mark Roberts.
Fruittella Bags are growing by 6% – well ahead of market growth of 1.2%, he said.
• Mark Walker, sales director at Swizzels, said it’s important for convenience retailers to take advantage of seasonal trends and major events. Swizzels has launched a ‘Football Fever’ variety bag, inspired by the upcoming Euros, with an RRP of £1.