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A still image from the 'See the Squashies side of life' ad campaign for Swizzels with a woman walking down a street with inflatable characters near her. Packs of Swizzels Squashies variants are also included in the imagery.

Swizzels pushes Squashies range in new TV ad campaign

A picnic scene with variety packs of Swizzels sweets, a picnic blanket, a basket, sunglasses, a water bottle and an insulated bag with the Swizzels and Day Out With The Kids logo on the front of it.

Swizzels launches Day Out With The Kids promo packs

Bottles of Delamere Swizzels flavoured milks stand against different coloured background with the Swizzels sweets in front of the bottles.

Delamere shakes up the market with Swizzels flavours

Pack shot of Swizzels Triple Dip.

Swizzels marks 50 years of Double Dip with new Triple Dip

The new Swizzels biscuit range based on Squashies and Love Hearts that have been created by specialist manufacturer Baleigh.

Iconic Swizzels sweets made into biscuits

Confectionery giant Swizzels is launching a £1 PMP range called Atomix that it says is designed to help convenience retailers drive impulse sales.

Swizzels unveils £1 PMP Atomix range

Pack shots of Squashies Drumstick Cherry Cola PMP hanging bags.

Swizzels introduces price-marked Squashies Cherry Cola

Clare Newton, trade & shopper marketing manager at Swizzels.

Retail Game Changers: Swizzels

The Swizzels Advent Calendar for 2025 stands against a red background with packets of Swizzels sweets lying in front of the calendar. Doors one the calendar have also been opened.

Take a daily trip to the sweet shop with the Swizzels...

A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Pack shots of Swizzels Squashies Sour Shooting Stars and Squashies Tropical.

Swizzels kicks off summer with new Squashies flavours

A bar of Refreshers Tropical lies on an orange floor and wall with sunglasses next to it and the shadow a palm tree behind it.

Swizzels celebrates 70 years of Refreshers with new Tropical flavour

A packet of Swizzels Squashies Drumchick sits on a blue table with baskets filled with the sweets around the packet with small toy eggs around the packet.

Swizzels refreshes Squashies Easter sweets

A packet of Swizzels Squashies Love Hearts lies on a pink background with a heart-shaped bowl next to it with the sweets decanted into the bowl as a hand picks one out.

Swizzels spreads the Love with new Squashies variant

Pack shots of Swizzels Squashies Love Hearts.

Swizzels has new Love to fight off January blues

Promotional image for Swizzels' Veganuary campaign 'All These, All Vegan, All Year' featuring pack shots of Swizzels products.

Swizzels set to meet the Veganuary demand

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