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Tuesday, May 17, 2022
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Tag: Strongbow

Pushing forward post lockdown

CIDER is in a strong position in the off trade. The pandemic may have wreaked havoc on hospitality, but retail value and volume sales are up against pre-pandemic trading.

Scotland the real UK cider country

Value sales are in better shape north of the border

Wholesome cider

Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
Still from new Strongbow TV ad

A strong return to our screens

STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
The Straw Hat wine and Corona in a bucket

Catering for a garden party

SCOTS love an excuse to get outside and will grab any chance to enjoy the sunshine when it shows up

Golden arrows

BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year. Major activity across the summer will include limited-edition...

Top-up takes a lead

IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...

Fruit still the flavour of NPD

SCiders take eight of top 10 drinks launches in 2015 What are you likely to be devoting more of your beer, wines and spirits shelf...

Scotland’s most valuable off-trade cider brands

Does fruit hold the key? OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...

On a roll

HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...

No 9 drinks brand’s dark entry

CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Strongbow Dark Fruit, an ‘everyday’ cider to appeal to modern flavoured cider drinkers. Wim Wenders directs for Stella Artois Cidre.

Apples are not the only fruit

MODERN flavoured ciders are attracting new customers to a traditional summer drink. They have grown 131% in the off-trade over the last year according to...