Tag: Strongbow
Pushing forward post lockdown
CIDER is in a strong position in the off trade. The pandemic may have wreaked havoc on hospitality, but retail value and volume sales are up against pre-pandemic trading.
Scotland the real UK cider country
Value sales are in better shape north of the border
Wholesome cider
Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
A strong return to our screens
STRONGBOW cider is back on TV after it launched a new advert centred around ‘local heroes’.
Catering for a garden party
SCOTS love an excuse to get outside and will grab any chance to enjoy the sunshine when it shows up
Golden arrows
BRITAIN’S biggest-selling cider Strongbow has become an official partner of Team GB in Rio Olympics this year.
Major activity across the summer will include limited-edition...
Top-up takes a lead
IN the lead up and throughout the Christmas period, shoppers often look for items to create a special at-home occasion and are more likely...
Fruit still the flavour of NPD
SCiders take eight of top 10 drinks launches in 2015
What are you likely to be devoting more of your beer, wines and spirits shelf...
Scotland’s most valuable off-trade cider brands
Does fruit hold the key?
OUR current millennium is in its 15th year. In that period one of the most fascinating drinks categories has been...
On a roll
HEINEKEN, the giant drinks company behind brands like Foster’s, Kronenbourg 1664, Desperados, Bulmer, Strongbow and Old Mout, sees itself as the number-one supplier of...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
Apples are not the only fruit
MODERN flavoured ciders are attracting new customers to a traditional summer drink.
They have grown 131% in the off-trade over the last year according to...
