MARKET NEWS | 6 brand new products available in April

We take a look at what’s new to stores in the convenience sector this month

1. SLUSH PUPPIE FIZZIE

Nichols PLC’s new Slush Puppie branded range of fizzy drinks including Blue Raspberrie and Strawberrie in a variety of formats

Available to buy now, Nichols PLC Slush Puppie Fizzie soft drinks come in the brand’s familiar variants of Strawberrie and Blue Raspberrie across grocery, wholesale and convenience channels.

The new drinks come in 500ml £1 price-marked bottles as well as a larger two-litre format, which has an RRP £1.49

2. KITKAT CEREAL

Nestle Cereals launches a new Kit Bar branded chocolate cereal

NESTLE Cereals has brought KitKat to the cereal bowl.

KitKat Cereal comes in partnership with the wider Nestle chocolate team as the firm reckons it has maintained the taste and essence of the original chocolate bar.

The new cereal will be available across all major retailers from this month, according to Nestle.

3. PURPLE MYSTERY FANTA

can and bottles of new fanta what the flavour drinks - purple
Coca-Cola Europacific Partners has turned Fanta purple for the return of the mystery flavour #WhattheFanta campaign

SOFT drink brand Fanta has turned purple for the return of Coca-Cola Europacific Partners’ What The Fanta campaign for the fourth year running.

The new mystery variant is zero sugar and comes in 330ml cans as well as 500ml and 2L bottles.

As part of the new marketing this year, consumers can scan the QR codes seen on packs to unlock a series of interactive online clues hidden within episodes of ‘The Fabulous Flavour Hunt’.

4. DORITOS: FLAME GRILLED WHOPPER FLAVOUR 

Bag of Doritos Flame Grilled Whopper chips
Chip brand Doritos has teamed up with Burger King to launch a new Whopper burger flavour

PEPSICO brand Doritos has teamed up with fast food chain Burger King to launch its new Doritos Flame Grilled Whopper variant.

The new flavour is available to buy now across supermarkets, coming in a 180g sharing bag format at £2.25 each or a smaller 70g bag priced at £1.25.

5. RUSTLERS MARINARA MEATBALL SUB SANDWICH

The new Rustlers The Marinara Meatball Sub
Kepak aims to tackle the demand for a hot lunch with its new Rustlers The Marinara Meatball Sub Sandwich

KEPAK aims to make the most of the lunchtime occasion with its new Rustlers Marinara Meatball Sub Sandwich.

The new sandwich was launched exclusively to the convenience channel last month with an RRP of £2.30 per sub.

6. STRONGBOW TROPICAL CIDER

The new flavour for Strongbow, Tropical Cider
Heineken has unveiled a new look for Strongbow alongside a new flavour in Tropical Cider

HEINEKEN has expanded its Strongbow cider range with a new Tropical Cider flavour.

The latest addition comes as the drinks giant has overhauled the entire Strongbow range with a new look that aims to bring in a new generation of drinkers to the brand.

Along with the makeover, the new flavour combines mango and pineapple flavours just in time for the spring months.