Tag: Pepsico
Easy pack rice snack
SNACK-a-Jacks are now available in a smaller format.
Tortillas top take home
THE taste of tortilla chips is proving to be a big hit on the Big Night In occasion according to Walkers brand owner Pepsico.
Savoury success
CRISPS are a snack staple in Scotland’s convenience sector and for good reason.
With customers continuing to grab bags when they’re on the go or...
Value on impulse a snacks win-win
WITH many shoppers looking for value for money and one in four shoppers buying on impulse price-marked-packs can provide real benefits to retailers, suggests...
Crunch time
PRICE-MARKED packs deliver increased volumes and profits for retailers, and they’re also creating sales growth within crisps and snacks according to KP Snacks.
Trading controller...
Moving into a big league
The big night in could have a different flavour for football fans next season as PepsiCo uses a new tie-in with the UEFA Champions League...
Walkers on a march
New lines introduced across the value, impulse and savoury biscuit categories
WALKERS has started 2015 with launches in value, impulse and savoury biscuits.
In its value...
Pulling power
IT has been another busy year for some of the UK’s biggest names in snacks – and it’s not over yet.
Through 2014, the brand...
Walkers counts in its web-savvy retailers
PEPSICO has launched a website for its Walkers trade customers, to help them make the most of their crisps, snacks and nuts fixture.
Fronted by...
Juice is a morning star
CHILLED juice is going all out to grab a slug of the morning market, with a year-long campaign promoting its single-serve products as an...
Act on impulse – Matt Goddard interview
Britain’s sales and marketing professionals explain how they see the convenience scene
This issue: Matt Goddard, head of impulse field sales at Pepsico
Matt Goddard joined...
Max gets magic – Dynamo promotes Pepsi
BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with...
Pepsico plans impulse drive
CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year.
The company’s...
Healthier options drive sales
VIMTO is returning to TV screens this summer, supported by increased social media and digital activity. Its key lines for c-stores are the 500ml...
Drinking in the benefits – Low sugar and diet drinks
IN tough economic times, consumers may become less concerned about healthy products, but lines whose sales remain resilient, those which consumers still choose to...
Oxfam targets food giants
INTERNATIONAL development charity Oxfam has examined the ethical performance of some of the world’s leading food brand-owning companies and found them lacking.
As part of...
