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Tortillas top take home

Savoury success

Value on impulse a snacks win-win

Crunch time

Moving into a big league

Walkers on a march

Do us a Flavour winner Pulled Pork is now in the Walkers range. KP’s Big Share Size bags are new for Christmas 2014.

Pulling power

Walkers counts in its web-savvy retailers

Tropicana

Juice is a morning star

This issue: Matt Goddard, head of impulse field sales at Pepsico

Act on impulse – Matt Goddard interview

BRITVIC and Pepsico have brought in magician Dynamo to launch their ‘Live for NOW’, promotion. The activity kicked off in London last month, with Dynamo hanging off the side of a bus.

Max gets magic – Dynamo promotes Pepsi

CONVENIENCE stores and other impulse outlets are set to play a major role in brand giant Pepsico’s marketing plans in the coming year.

Pepsico plans impulse drive

Healthier options drive sales

Pepsico recently introduced Trop50, developed from its Tropicana brand. Vimto Soft Drinks says its Weight Watchers 500ml bottle is ideal for consumers looking for a healthy drink to go.

Drinking in the benefits – Low sugar and diet drinks

Oxfam targets food giants

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