The new packaging will be rolled out across the portfolio of rice corn snacks, including the on the go and jumbo packs.
With consumers increasingly reporting a heightened interest in their health and wellness, the new packaging attempts to appeal to these concerns by highlighting the calorie content either per pack, portion or rice cake.
Helen Strachan, Snack-a-Jacks brand manager, said: “We are delighted to unveil our new eye-catching packaging that champions the flavour and calories across our portfolio.
“We have recognised that shoppers need a snack that can be enjoyed on-the-move and we hope they will be drawn to our new look which features images associated with the modern pace of life.
“Snack-a-Jacks is the perfect Better For You option for consumers; we know that this segment is growing and popularity of our flavour-filled rice cakes shows no signs of stopping.”