Chilled fruit juice brand Tropicana has introduced a new range, Tropicana Whole Fruit.
Tropicana has stressed that the new SKU is not a juice, or a smoothie, but is 100% drinkable fruit and retains more natural fruit fibre thanks to its new process.
Marketing manager for juices at PepsiCo, Caroline Wilding, said: “To create Whole Fruit, we used our expertise to craft a new pressing process which makes more of the whole fruit drinkable.
“We use everything but the pips and peel to retain fibre, which is a key nutrient lost during traditional juicing.”
Tropicana Whole Fruit is available in Orange and Apple variants in 150ml and 750ml formats .
Both flavours are also available 4 x 150ml multipacks.