PEPSICO has given its apple juice Copella a packaging redesign, as it aims to re-position the brand within the juice category.
The redesigned range emphasises the care that goes into making each bottle, with the tagline ‘est. 1969’ and ‘Boxford Farm, Suffolk’ featuring prominently on new Copella labels.
The new look will be supported through a heavy-weight advertising campaign, driving awareness of Copella.
Pepsico also plans to open up the brand’s Boxford Farm to visitors.
Danielle Mendham, Copella brand manager, said:
“We are really looking forward to introducing the transformed Copella to existing shoppers, as well as new fans, as we highlight the unique and delicious taste qualities of the juice.”