The pandemic effect can still be felt in the off-trade, although some are heading back to hospitality
With the possible exception of toilet rolls it is the alcohol category that has received the most attention during lockdown.
Brands founded more than a century ago take all three podium spots in this year’s Scottish alcohol top ten table
In the on trade, the days of “a pint of your cheapest” are a thing of the past, as the rise of craft has generated interest in quality brews with a bit of authenticity.
Scottish beer brand McEwan’s has encouraged Irvine Welsh to bare all for a new campaign in support of Prostate Cancer UK .
MCEWAN’S brand owner Marstons reckons its brand is in the good shape to make the most of the big night in opportunity following an overhaul of the Scottish heritage brand
ALE has been enjoying some enviable sales growth according to figures from McEwan’s parent firm Marston’s, making the category valuable to a big night in offer.
Scotland’s favourite lager brand, Tennent’s, takes the top spot for the first time
EMPTY nesters buy more beer for home consumption than any other age group in the UK, according to the latest findings by research firm Kantar Worldpanel.
BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
BEER may have had major competition for the young adult wallet in recent years but it’s still by far the biggest-selling long drink and...
MAINSTREAM lagers might still provide the biggest beer sales in the off-trade but other parts of the business especially craft beers are very exciting. In...
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday. The brand team reckons original brewer William McEwan would be delighted to...