Tag: Lucozade
Lucozade launches functional water brand
FitWater hits shelves in August
LUCOZADE Sport has entered the functional water market with the launch of FitWater.
Available from this month, Lucozade Sport FitWater comes...
Who likes to move it move it?
CUSTOMERS picking up a bottle of Lucozade Sport are being invited to download a new mobile app as part of the brand’s ongoing Made...
Is demand ahead of drinks supply?
ACCORDING to Red Bull, a recent survey revealed that although 98% of shoppers would buy a price-marked drink only 80% of retailers stock them.
Red...
Low sugar rush
LUCOZADE Ribena Suntory has revealed plans to slash the sugar content in its drinks by 50%.
Starting from July 2017, the firm says all existing...
Flavour above all
And consumers are looking for low or zero-calorie drinks
FLAVOUR is the top reason for choice of soft drinks and exotic twists in its products...
First time for power sponsor
DURACELL has become an official tournament provider for Rugby World Cup 2015.
The battery brand’s business leader for the UK and the Republic of Ireland...
Energy giant adds PMPs
Lucozade summer price-marks push runs across more lines
Soft drinks firm Lucozade Ribena Suntory has spent the spring launching new products and developing new activity designed...
Lucozade PMPs return to shops
LUCOZADE has reintroduced its 79p price-marked packs across 13 products, exclusive to convenience store retailers.
Recently-launched Lucozade Energy Grafruitti and Lucozade Sport Mango and...
Lucozade adds low option
ENERGY drinks brand Lucozade has added a new Reduced Sugar Cloudy Lemonade drink.
The new line is said to have the same taste and functionality...
How hot days generate sales
For each degree the temperature rises, demand for soft drinks can go up by as much as 5%
AS the mercury rises, the chillers empty....
Captain Stevie’s boot room treat
ENERGY and sports drink brand Lucozade is currently running an on-pack offer with top footballer, Liverpool captain Steven Gerrard, on packs of Lucozade Sport.
As...
Another yes campaign for 2014
LUCOZADE Energy is reviving its on-pack offer, called The Yes Project, giving consumers the chance to win adventure holidays in Cancun and European city...
We have kick-off – Lucozade
FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the...
High energy – Making the most of the market
Format, flavour and price are key to unlocking profit in the most valuable category in impulse soft drinks
ENERGY drinks, the most valuable category in...
Energy races ahead on impulse track
THE sports and energy drinks category is fizzing this summer, with new product launches and flavours designed to keep the fastest growing segment in...
Lucozade and Ribena on the market
PHARMACEUTICALS giant GlaxoSmithKline has put its drinks brands Ribena and Lucozade up for sale to concentrate on its core business.
Global sales of Ribena grew...
