FOOTBALL’S 2014 World Cup and the Olympics of 2016 take place in Brazil. And energy drink Lucozade is kicking off the carnival with the launch of two Brazilian-inspired drinks.
Lucozade Sport Brazilian Guava and Lucozade Energy ‘The Brazilian’ Mango & Mandarin flavours are both available in 500ml packs. The Brazilian Guava flavour is also available in 500ml four-packs and the Mango flavour in 380ml price-marked packs.
Dave Stratton, brand development director at Lucozade, said: “During a World Cup year we see huge growth in TV viewing figures and sporting participation as a consequence, presenting an opportune time for retailers to capitalise on the latest sports and energy products from Lucozade.”