First time for power sponsor

DURACELL has become an official tournament provider for Rugby World Cup 2015.
The battery brand’s business leader for the UK and the Republic of Ireland Vicky Miller said: “ It will be the first time Duracell has sponsored a global sports event of this stature.
“It is also the first in a series of exciting announcements for Duracell where we will be using high-profile partnerships.”

• Guinness says the Rugby World Cup offers a golden opportunity for beer retailers. A spokesperson said: “A recent study by Ernst & Young on behalf of the organising committee for Rugby World Cup 2015, revealed that it is set to deliver nearly £1bn into the UK economy.”

Lucozade says retailers should maximise visibility of soft drinks in the lead-up to the tournament to capitalise on the fashion for people getting together to watch big sporting events on TV.
Category director Georgina Thomas said: “There is the potential for viewing figures to overtake the 12m that tuned in to watch the Rugby World Cup final in 2003.”