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Wednesday, January 19, 2022
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Tag: Lucozade

Lucozade Alert

Staying alert all day long

Lucozade has entered the stimulant category for the first time, as brand owner Suntory Beverage & Food seeks to capitalise on the category’s strong sales growth.

Adapting to expectations

SUSTAINABILITY isn’t just good for the planet, it’s also good for a retailer’s bottom line, according to Suntory Beverage & Food GB&I.
Suntory drinks

Brands band together

FOR the first time ever, three Suntory Beverage & Food GB&I brands have come together for a consumer promotion.

New pack better for the planet

In its drive to make Lucozade more sustainable, Suntory Beverage & Food is investing £6m in a new Lucozade Sport bottle, which will be made from 100% recycled plastic

Health at heart of product launches

With a long established connection with fitness and sports, the major manufacturers of functional and energy drinks are now giving more attention to wider health and wellbeing issues
Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Cater for all occasions

Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Lucozade Sport Cherry Raheem Sterling

Sterling push for cherry

Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Suntory drinks

Marking down drinks

Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.

Campaign is fit for purpose

Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak

Lucozade cracks on

Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019

Energy addition is cooler

Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range

Sparkling onto screen

Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category