SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.
Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak
Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019
Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range
Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign
Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category
Lucozade has launched a new marketing campaign for its functional water brand, Lucozade Sport Fitwater
Reformulation takes sting out of the sugar tax
ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks...
FitWater hits shelves in August LUCOZADE Sport has entered the functional water market with the launch of FitWater. Available from this month, Lucozade Sport FitWater comes...
CUSTOMERS picking up a bottle of Lucozade Sport are being invited to download a new mobile app as part of the brand’s ongoing Made...
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