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Friday, June 25, 2021
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Tag: Lucozade

Lucozade promotional bottles

Big spend in time for summer

SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign

Cater for all occasions

Suntory Beverage and Food GB & Ireland is shaking up its Lucozade range with the launch of a raft of new formats
energy drink cans

Energy still drives soft drink growth

FUNCTIONAL and energy SKUs have been driving soft drinks growth in Scottish convenience stores for some time. It’s an increasingly competitive category, with no shortage of NPD, which leaves retailers with plenty of decisions to make.
Energy drink brands

Excitement can add to energy

Excitement and demand for new flavours are vital elements of the energy drinks category according to Adrian Hipkiss, marketing director of Boost Drinks.
Lucozade Sport Cherry Raheem Sterling

Sterling push for cherry

Lucozade Sport has joined forces with Manchester City and England international football star Raheem Sterling to launch a new campaign.
Suntory drinks

Marking down drinks

Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.

Campaign is fit for purpose

Lucozade has launched a new initiative aimed at supporting fitness coaches, instructors and personal trainers by incentivising them to “help the nation stay active” during the coronavirus outbreak

Lucozade cracks on

Lucozade Zero has teamed up with Love Island as its official soft drinks partner for 2019

Energy addition is cooler

Watermelon and Strawberry Cooler is the latest addition to the Lucozade Energy range

Sparkling onto screen

Lucozade Energy is aiming to Spark Something with its new £10m marketing campaign

How to sell soft drinks in style

Our 2019 finalists for Best Soft Drinks Outlet share their tips to boost sales in the category

Electrifying new campaign

Lucozade has launched a new marketing campaign for its functional water brand, Lucozade Sport Fitwater
child drinking soft drink

Soft drinks levy live

Reformulation takes sting out of the sugar tax
Monster Ultra Citron, Boost Sugar Free and Lucozade Zero Original are among the sugar-free variants currently being championed by energy drink firms.

High energy, low in sugar

ACROSS the soft drinks category, sugar has been the big story of recent years and demand for low and no-sugar options has sky-rocketed. Energy drinks...

Lucozade launches functional water brand

FitWater hits shelves in August LUCOZADE Sport has entered the functional water market with the launch of FitWater. Available from this month, Lucozade Sport FitWater comes...

Who likes to move it move it?

CUSTOMERS picking up a bottle of Lucozade Sport are being invited to download a new mobile app as part of the brand’s ongoing Made...