Tag: Irn-Bru
Bru is still king of the chiller
The power of brand Scotland should not be underestimated – especially in the soft drinks chiller .
AG Barr is on the rise
Reformulation doesn’t seem to have slowed growth for AG Barr, according to the latest financial statement from the firm
Free from sugar but full of opportunities
Sugar-free soft drinks are performing well in Scotland, with growth continuing at pace
Exciting times ahead
Looking back, 2018 has once again been a year of dynamic change in the environment in which Scottish food companies operate
The Irn-Bru Snowman is back
The new ad brings Scottish consumers the next chapter in a tale of festive flight and increasingly frosty relations
A seriously busy year
Mega mergers and major legislation gave retailers plenty to think about
Irn-Bru takes flight for Christmas
The Snowman returns
MUCH like mince pies, tinsel and Michael Buble, the return of the Irn-Bru Snowman advert means that Christmas has well and truly...
Brands with reach
Data specialist Kantar Worldpanel has released its latest Brand Footprint ranking, which measures the top brands in Scotland
Take flight with Bru
AG Barr is giving one lucky consumer the chance to watch the World Cup from a warmer climate thanks to a new Irn-Bru on-pack promotion.
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Bru puts in phenomenal performance
SCOTLAND’S other national drink Irn-Bru enjoyed its biggest every year in 2017 with total brand sales up 8% on 2016.
Soft drinks levy live
Reformulation takes sting out of the sugar tax
Retailers respond to the new Irn-Bru
AG Barr has claimed nine out of ten regular Irn-Bru drinkers think the new liquid has a good or excellent taste.
Scottish brands 2017: a year of evolution
AS 2017 draws to a close, it’s time to take a look back at the food and non-alcoholic drink industry in Scotland over the past year
Carnival tickets on packs
AG BARR is again backing the Irn-Bru Carnival at the SECC and the soft drinks firm is offering shoppers the chance to win tickets
Scots show soft spot for indies
Report reveals different tastes and habits
SCOTS buy more soft drinks than the average GB shopper according to the latest category findings by researcher Kantar...
