SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
MOVE over TRNSMT, GroceryAid is bringing headline acts and food and drink brands to Glasgow’s East End for the charity’s inaugural Checkout Scotland festival on 1 September.
AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.
THE five-year partnership between A.G. Barr and SSE Hydro has been expanded.
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
How do you describe the indescribable? That is the latest challenge from Irn-Bru.
Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.
AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year
AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV
AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand