Tag: Irn-Bru
Irn-Bru kicks off phenomenal Euros promo
Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
Scotland’s top brands: 1. Irn-Bru
Scottish Grocer puts the spotlight on the top Scottish take-home food and drink brands in Scotland using the list compiled by Kantar, here taking a look at brand No.1 – Irn-Bru.
Convenience in brief | Irn-Bru, Luciditi and food show news
Scottish Grocer highlights three news stories that tell convenience retailers about the latest developments and news from Irn-Bru, Luciditi and the Speciality Food & Drink Show.
Barr powers up the Bru
Barr Soft Drinks is set to power up the energy drinks category with the launch of the new range of drinks PWR-BRU expanding on its energy range.
The Bru will get through
ter media has reported on the AG Barr strike action, Scottish Grocer wants to reassure retailers across the sector that Irn Bru deliveries will still be made.
Barr set to heat up sales in soft drinks
AG Barr is pushing retailers to capitalise on the summer heat this year with its wide range of brands to help appeal to a number of consumer desires.
Barr goes Xtra limited this summer with new Irn-Bru flavours
Barr is banking on some exotic efforts to drive up soft drinks sales this summer with two limited edition flavours for Irn-Bru Xtra.
Xtra choice at Burns
Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.
Scotland’s Top Brands: 1. Irn-Bru
Spotlight on No.1 of the top Scottish food and drink brands of 2022, Irn-Bru
Snowman is back on TV
Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
Meet the Maker: AG Barr
Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
Irn-Bru Energy free stock
Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Xtra investment in Bru
SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Retailers bring the noise
MOVE over TRNSMT, GroceryAid is bringing headline acts and food and drink brands to Glasgow’s East End for the charity’s inaugural Checkout Scotland festival on 1 September.
Step in sustainability
AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
What does it taste like?
DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
