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Tuesday, August 9, 2022
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Tag: Irn-Bru

Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Retail venue: BAad at the Barras.

Retailers bring the noise

MOVE over TRNSMT, GroceryAid is bringing headline acts and food and drink brands to Glasgow’s East End for the charity’s inaugural Checkout Scotland festival on 1 September.
Irn Bru 500ml

Step in sustainability

AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
The new Irn-Bru ‘Taste Debate’ adverts revive the debate over the brand’s flavour.

What does it taste like?

DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.

Bru back on the TV

THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
Irn Bru 1901 cans

Old Bru’s new can

A new, smaller packaging format for Irn-Bru 1901 is set to launch this month.
Irn-Bru energy

Winning with Irn-Bru

Retailers could be in with the chance of winning hundreds of pounds thanks to the latest campaign for Irn-Bru Energy.
Irn Bru 500ml & 330ml energy

Sampling blitz for Bru energy

Thousands of consumers are trying Irn-Bru Energy for the first time this month, according to AG Barr, which has launched a new mass sampling campaign for the brand.

Barrs back at the Hydro

THE five-year partnership between A.G. Barr and SSE Hydro has been expanded.
Irn Bru 2 litre bottles

Don’t be afraid to go big on soft drinks

Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
Irn Bru advert

Barr issues a challenge

How do you describe the indescribable? That is the latest challenge from Irn-Bru.
Irn Bru Euros 2020 advert

A first for many with Irn-Bru

Scotland’s presence at a major sports championship may be a distant memory for most, but AG Barr is targeting Scots who will be watching Scotland compete in the Euros for the first time with the launch of a new campaign.
Irn Bru 1901

It’s back for good

IRN-Bru 1901 is back, now as a permanent addition to AG Barr’s soft drink portfolio.

Binning the plastic

AG Barr has taken its sustainability pledge one step further by announcing all of its consumer multipacks will be packaged in 100% recycled shrink wrap by the end of this year

Irn Bru fan ads on the telly

AG BARR has revealed the five winners of its’ Irn-Bru Gets You Famous’ competition, with each contestant’s home-made advert airing during Alan Call’s Epic Gameshow on STV

Bru fans in new ad

AG BARR has been asking Irn-Bru fans to star in a new television advert as part of its latest campaign for the brand