Bru puts in phenomenal performance

The Irn-Bru brand enjoyed an 8% uplift in total brand sales

SCOTLAND’S other national drink Irn-Bru enjoyed its biggest ever year in 2017 with total brand sales up 8% on 2016.

AG Barr’s financial results for the 12 weeks to 27 January make for positive reading, with the Scottish soft drink firm posting a pre-tax profit gain of 4.2%.

The firm has also been successful in expanding the footprint of Rubicon, with total brand sales up 5.3%.

Chief executive Roger White commented on the results: “Over the past 12 months we have delivered consistent broad-based sales growth across our portfolio, well ahead of the soft drinks market performance throughout the year, supported by successful innovation, strong core brands and further development of our partnerships.”