Tag: Irn-Bru
Happy new Bru
GIANT-SELLING Scottish soft drink Irn-Bru is to have a new look from this spring.
But brand owner AG Barr says it’s a case of back...
Year of haves and have nots
Dominated by trends like low-sugar, low-alcohol and gluten-free, 2015 was a year when what products didn’t contain became almost as important as what they...
Snow’s back
IRN-BRU, the number-one Scottish grocery brand in the Scottish market, has a calendar of phenomenal activity lined up this Christmas, says brand owner AG...
A thirst for a special offer
Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
From the big can to the big match
Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in...
Return of the Snowman
Scots apparently have 42 different words for snow.
And we can be sure that the cold weather and the festive season is on the way...
Dressing for trick or treat
Families entering into the spirit of Halloween have boosted the spend on the fancy dress festival to £330m according to AG Barr.
The Irn-Bru manufacturer suggests...
2015 proving tough for Bru firm
A phenomenal year in 2014, poor weather so far in 2015, and customer service issues connected to operational changes combined to give Irn-Bru brand...
Ices in the mix for big nights in
SUITABILITY for sharing among families and and friends on nights in at home and value for money have become two big factors for consumers...
Barr’s biggest ever
TWO consumers will each win a £20,000 holiday in an Irn-Bru summer competition that Barr is calling its biggest ever on-pack promotion.
Thousands of other...
Post games sales flat
IRN-BRU brand owner and soft drinks manufacturer AG Barr has found it difficult to live up to the positive results it returned in its...
Adapt to summer
Soft drinks sales patterns change significantly in the warmer months says Scottish brands giant
SOFT drinks are worth £802m in Scotland and the category grew...
Barr sales bounce back
IRN-BRU maker AG Barr said the final quarter of its financial year had seen renewed sales momentum after a third quarter where performance had...
Barr says it’s looking good
IRN-BRU manufacturer, AG Barr, remains fizzy despite difficult trading conditions, according to a pre-close statement ahead of six-month results that it will release...
Post-Games Brus
SOFT drinks giant AG Barr’s support of the Glasgow 2014 Commonwealth Games has helped retailers capitalise on consumers’ excitement, according to head of marketing...
Barr predicts bumper sales
IRN-Bru manufacturer AG Barr is going all out to capitalise on the events of the coming year.
“Glasgow 2014 will focus worldwide attention on...