Tag: Diageo
Bourbon is on the up
THE premium wing of spirits giant Diageo has extended its range of Bulleit American Whiskeys with the launch of Bulleit Bourbon 10 year old.
Nick...
Leave a mark on off-sales
Diageo puts its weight behind PMPs with the roll out of six new packs in its spirit-based RTD range
SPIRITS giant Diageo has relaunched its...
Category management: Diageo Linktown Local Premier Store
Our SG workSHOP special looks at how Diageo works with independent retailers like Faraz Iqbal of Linktown Local to maximise alcohol sales through the...
Firms to ship jobs abroad
BREXIT may mean job losses as Diageo and Nestle UK sit poised to axe hundreds of jobs allegedly over fears around the UK departure...
Smirnoff cider’s mandarin
Diageo has extended its range of Smirnoff Ciders with the launch of a Mandarin & Pink Grapefruit variant.
Available to order in the off-trade, the...
Searching for an edge
Brands adapt to meet the needs of a changing youth culture
YOUNG adults today are arguably one of the most diverse consumer groups imaginable.
With everything...
The craft of storytelling
CRAFT and premium will be the key trends in beer and cider this year, according to big brand owners, and they have introduced a...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
Untapped sales
GLOBAL drinks company Diageo has launched the new phase of its My Store Matters programme saying it has identified a £455m untapped alcohol sales...
Sing out the Bell’s
DIAGEO is rolling out a new £1.5m marketing campaign for Bell’s whisky in the run up to the festive season.
On screens now and featuring...
Treats, gifts and small wonders
HIGHLIGHTING premium spirits and making the best of spirits in fractionally sized bottles should be two of the most important drinks retailing priorities in...
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
Mark of quality
THE beer category as a whole is currently in decline in Scotland, but where there is growth it is being driven by premium segments,...
Price transparency spirit of the times
Price-marked packs have grown to dominate many convenience stores’ product displays and they now play a major role in almost every product category. With...
Haig joins the cola club
FOLLOWING the launch of Haig Club grain whisky in 2014, the Haig Club range has been extended by the introduction of Haig Club Clubman....
Smirnoff tries the fruit
SMIRNOFF, the UK and Europe’s biggest-selling spirits brand launched Smirnoff Cider across all off and on-trade channels last month.
The new product is available in...
