Tag: Christmas
Best-selling Bud
AHEAD of the Christmas period, Budweiser is currently the fastest-growing mainstream pilsner brand in c-stores, showing growth of 17.9% and adding £11m worth of...
Crumbs make Christmas
MAKING the most of seasonal events like Christmas can be a great way to attract shoppers.
• Premier Foods reckons retailers should use off-shelf displays to...
The seasonal premium
PREMIUMISATION is the big word on the lips of many a spirits company, at present. In a time of economic challenges many consumers change...
Drinks giant says premiums deliver
CONVENIENCE retailers who fail to get into festive premium spirits are missing a major sales opportunity, according to drinks firm Pernod Ricard UK.
Shoppers hunting...
Festive chocs on the rise
CHRISTMAS chocolate saw sales value rise 5.3% in 2013 said Cadbury brand owner Mondelez International as it launched its festive range for this year.
Consumers...
Christmas Brits set for £19bn food bill
UK shoppers are expected to spend £19bn on food and drink this festive season, according to industry group IGD.
That would be a 3.9% increase...
Snow time like the present
There aren’t too many sleeps left till Christmas now. If you haven’t already done so it’s time to get your holiday season activity well...
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
After dinner opportunity
IT’S the indulgent dessert time of year, and when friends or family pop in unexpectedly, customers expect their local c-store to have the kind...
Spending more in the comfort zone
SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...
Christmas to go
CORNISH sandwich company Ginsters has put all the flavours of the season into its sandwiches, pasties and pies so that even the busiest consumers...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
How to keep Santa sweet
DINKY edible snowmen and reindeers, novelty gifts, lavishly-decorated bars and traditional boxes of chocolates ... it’s the time of year when consumers forget about...
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
