Tag: Britvic
Energetic rebrand
Drinks brand Purdey’s has a new look following a packaging revamp designed to appeal to health-conscious consumers
Staying ahead with premium
Britvic finds premium increasingly important
Refresh’d for TV appearances
BRITVIC is putting Robinsons Refresh’d back on television this summer as part of a £2.5m campaign targeting 25 to 44 year olds.
Encouraging the kids to do their own thing
FRUIT Shoot is back on the small screen as part of a £3.5m marketing campaign focused on inspiring children to embrace their adventurous side
Meeting the tax with innovation
DEMAND for mid, low and no-sugar drinks is growing according to Barr but, it stresses, the main reasons consumers choose a soft drink have remained the same
Generation Z have their say
The 16 to 24 age group knows what it wants, that includes new exotic flavours, and almost two thirds of teens say they like to try new drinks
Bright future in the fridge
Britvic report finds soft drinks enjoying growth with low-calorie options driving performance
Sparkling new cans
BRITVIC has boosted its water portfolio with the launch of a new range of infused sparkling waters.
Britvic backs plastic pledge
SOFT drinks manufacturer Britvic has signed up to an agreement aimed at curbing plastic pollution.
Squash for adults
BRITVIC is aiming to bring refreshment to the nation through a new TV campaign for Robinsons with the launch of Fruit Creations.
Britvic puts Campbell in key position
BRITVIC has appointed John Campbell to the role of commercial operations director.
We wish you a berry Christmas
BRITVIC is giving shoppers the chance to win glittering prizes this Christmas
Take the low and no road
WITH a levy on added-sugar soft drinks set to come into force in 2018 and consumers increasingly concerned with their health
Drinks key to a great night in
PIZZA, curry, crisps, confectionery – all staples of a Big Night In. But while the food on offer is important, the drink options can be what make or break an evening.
Health focus has helped category
Firms find premium soft drinks in ascendancy
HEALTH has been high on the agenda for the soft drinks category in recent years with producers reformulating...
Campaign thrives with Idris
Britvic is continuing its #ThriveOn campaign for multivitamin drink brand, Purdey’s, partnering with film star Idris Elba for a second year.
The new campaign aims...
