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Tag: Boost

The new Juic’d flavour from Boost.

Packing a new punch

Boost Drinks has responded to consumer demand by adding a fourth flavour to its Juic’d 500ml can range – Tropical Fruit Sour Punch.
Ian Smith of Boost Drinks

A man of the people

THE Scottish Grocer team was saddened to hear that Ian Smith, cash and carry controller at Boost Drinks, has died.

Signal value to consumers

RISING energy prices and the spectre of inflation are likely to leave many consumers feeling price-conscious this year, meaning the cost will be a major consideration for shoppers in the convenience channel.
Jawad, Asiya and Dennis went above and beyond during the pandemic.

Trio of local heroes

STENHOUSEMUIR-based Day-Today retailers Jawad and Asiyah Javed and Dennis Williams of Premier Broadway in Oxgangs have been recognised at the Shop Local, Shop Little Heroes awards.
Kids playing football

A boost for good causes

BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.

Spending big on overhaul

Boost has thrown its weight behind the convenience sector with the launch of a seven-figure marketing campaign

Stores get a little Boost

Energy drinks brand Boost has reached its target of supporting 1,500 retailers through its coronavirus care package initiative

Energy drink is seeing red

Boost has expanded its energy portfolio with the launch of Red Berry .
Boost cans

Trending energy

DEMAND for new flavours has been fueling innovation across the soft drinks category and energy brand Boost has brought its own NPD to the table

A welcome boost on ITV

BOOST has been popping up on screens across UK households this summer as part of the ‘Release The Boost’ campaign, which has been running...

Illustrating value

According to Red Bull’s interpretation of IRI Litmus figures, soft drinks PMPs add 25% more value than plain packs and are driving growth by...

Wind still in energy sales

Plenty room for growth, firms say ENERGY has been a stand out soft drink success in recent years and summer provides retailers with an opportunity...

Birthday brings a facelift

ENERGY drink brand Boost has a new look following a range-wide packaging revamp. As part of the refresh, Boost’s logo has been updated, featuring a...

Sampling boost for students

STUDENTS are being lined up as new recruits to the energy drinks sector in a sampling programme from Boost. A spokesperson said: “This year is...

A thirst for a special offer

Price-marked packs have become the new norm in many product categories in convenience outlets. That’s unlikely to change anytime soon. But there are some...
500 reasons to launch

500 reasons to launch

ENERGY drinks brand Boost was another which embraced the 500ml can this year. Back in the spring it launched its first products to use the...