A boost for good causes

Energy brand launched new fund

Kids playing football
Community groups are being encouraged to nominate themselves for funding.

BOOST has launched a new initiative that will see the c-store exclusive energy drink brand provide communities with thousands of pounds worth of support.

Through its Choose Now, Change Lives initiative, Boost will distribute £20,000 of funds to community groups, clubs and food banks.

To receive funding, community organisations are being encouraged to nominate themselves. Applicants can bid for sums between £1,000 and £10,000 and have three opportunities throughout the year to apply.

Bids for the current funding round close on 23 May, with two further periods running from 24 May to 15 August and 16 August to 7 October.

In each round, the groups will be shortlisted, with the overall winner selected through a public vote. Boost will supply the groups with marketing materials to promote their cause and drum up some votes.

The brand is also encouraging retailers to get involved by nominating worthy causes in their community.

To nominate a project, retailers can fill out a nomination form available through Boost’s website.

As part of the campaign, Boost has teamed up with charity organisation Groundwork, which will support the scheme by helping to promote and implement the grants across the UK.

Adrian Hipkiss and Chris Jones
Retailers can recommend organisations by filling out a form on Boost’s website.

Simon Gray, founder and MD of Boost, said: “We are incredibly excited to be launching our Choose Now, Change Lives initiative, offering important grants to communities who need it most.

“We’ve worked exclusively with independent retailers for two decades, so we know just how important local shops are to the communities they are in and are firm believers in supporting activity at a local level.

“Community groups are the life and soul of the areas we all live in – something that’s more important now than ever and will continue to be in the future.”