Tag: Absolut
Pernod Ricard brings mixed up sauce for dinners
Pernod Ricard has teamed up with sauce firm Heinz to mix up consumers' dinners with the launch a new Absolut vodka tomato pasta sauce.
Absolut mixes it up
Pernod Ricard has relaunched the Absolut flavoured vodka range with a new look and reformulated liquid.
Absolut adds some fruit
SUMMER is edging closer every day, and to get consumers in the mood Pernod Ricard has launched a new watermelon variant to its Absolut brand.
Vodka in paper
Vodka brand Absolut has swapped out glass for paper with the launch of a new prototype bottle
Premium can be local hero
Gifting is one of the main reasons for spirits purchases in December, with 48% of people purchasing alcohol as a gift last Christmas, according to Pernod Ricard.
A passion for flavour
Pernod Ricard has launched Absolut Passionfruit available in a 70cl format
Absolutly fruity
Rhubarb flavoured vodka launches .
Wrap up sales with premium
Pernod Ricard says premium spirits are essential to strong festive sales
Absolut-ly ideal for hot weather
New flavour of RTD cans released
A proud promotional film
SWEDISH vodka brand Absolut joined in celebrations for Pride in the UK with the launch of a new film to coincide with the release...
Vodka brands choose the rainbow
Two of the biggest vodka brands in the Scottish off-trade have launched campaigns supporting LGBT rights, with both brands highlighting that 2017 marks 50...
Trading up for a sharing season
Make sure you don’t leave it too late to stock up on festive drinks, that’s the advice from Pernod Ricard.
Channel director Impulse James Middleton...
Streakingly original – Absolut
A strictly limited collection of cobalt-blue-streaked bottles forms part of the latest work designed to make vodka brand Absolut stand out.
The brand owner Pernod...
The essence of Absolut art – Packaging revamp for vodka brand
ABSOLUT is introducing not one but many new looks as it rolls out a series of redesigns on its flavoured vodkas in the UK....
Express service – Vodka update
HOW do you give Britain’s biggest-selling vodka a boost? Earlier this year drinks giant Diageo ensured its massive brand Smirnoff stayed full of beans...
