Pernod Ricard brings mixed up sauce for dinners

Bring a boozy touch to dinner

A women slurping spaghetti from the jar of Heinz x Absolut Tomato Vodka Pasta Sauce.
Pernod Ricard has teamed up with Heinz to bring a mixed up pasta sauce with a boozy touch.

ABSOLUT vodka has spread out its creativity to the kitchen with a new pasta sauce in partnership with Heinz.

The result of the two brands mixing together is a new tomato-based pasta sauce that comes with an extra vodka kick from Absolut.

Heinz x Absolut Tomato Vodka Pasta Sauce is available to order online now as well as from Waitrose stores in a 350g jar for £2.50 each.

Blending rich and creamy tomato, basil and cheese sauce with Absolut vodka bring the “magic that unlocks the flavours and intensifies the aroma”.

The new launch is supported by in-store shippers, OOH and paid-for social and influencer activity.

Leanne Banks, marketing director at Pernod Ricard UK, said: “As the UK’s number one premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations, and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven.

“Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”