Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
A cover that’s tailor-made
JUST in time for Christmas, deluxe whisky brand, Chivas Regal, has joined up with Savile Row tailor, Patrick Grant, to launch a gift tin...
Drivers and kids need the soft touch
SOFT drinks are an essential part of the festive drinks mix, according to Vimto Soft Drinks.
Marketing manager, Emma Hunt, identifies Christmas as “a...
A WKD Christ-Moose
A moose in a party hat is WKD’s secret weapon to boost sales over the festive season. Scotland’s top-selling RTD (as measured by Nielsen)...
The spirit of special
WHETHER it’s fashion, timepieces, malts, or vodkas premium brands have never been more important. That’s the festive message from drinks firm Pernod Ricard...
Stand by for a snack attack
WHETHER it’s for snacking in front of The Snowman, or sharing at a party, crisps and nibbles are an essential part of the festive...
Cadbury dreams of a purple Xmas
CADBURY is going all out to make it a purple Christmas, with an enhanced festive range of biscuits, made by Burton’s Biscuit Company, for...
Tis the season to buy big brands
THE festive season is an opportunity for family get-togethers, outings, and blockbuster films on telly – all of which should present opportunities to boost...
Fractionals taking share
JAGERMEISTER, the German herbal liqueur that has been one of the biggest successes in the on and off-trade shots and mixed drinks scene, is...
RTD takes fruit flavour route
THE future of RTDs lies in mixed fruit flavours, says VK.
Responding to developments in other drinks, and ahead of the busy Christmas sales...
Premium wine in gift demand
WHETHER it’s hot and spiced for a party or chilled to serve with dinner, wine continues to be an integral part of the drinks...
Planning to star in the party season
UK brand-leading lager Stella Artois was originally brewed as a seasonal beer for Christmas, Stella is the Latin for star and Sebastian Artois was...
Fizz fuels the party spirit
SPARKLING wines such as cava and prosecco are affordable treats to be enjoyed throughout the festive season, according to Freixenet.
And with Nielsen figures...
Planning a big winter thaw with festive range from Cuisine de France
TO help Christmas shoppers keep their strength up, Cuisine de France has a festive range of thaw-and-serve treats ready for the season.
In its...
Whisky’s roaring 20s
AS duty increases and other pressures cause spirit prices to rise drinks producers, large and not quite so large, have been giving greater importance...
