Ferrero support across platforms
Saying it had a ‘fantastic Christmas’ last year Ferrero is supporting its products during this year’s festive season with £3.6m worth of advertising and...
Sales sugar and spice
The only subcategory within confectionery that is growing is sugar confectionery, now worth £242m having grown by 3% in the last year, says Chewits.
Looking...
Scares for sharing
Halloween has become the third-biggest sales opportunity on the UK calendar with a value of £300m according to United Biscuits.
And it has launched a...
Skittles and Starburst get spooky
This Halloween sees the launch of two limited editions from Skittles and Starburst, as Wrigley, a subsidiary of Mars, aims to capitalise on the...
Tangerine releases Halloween specials
Tangerine Confectionery, the creator of a wide range of retro confectionery brands is introducing two special editions for the seasonal Halloween market.
Sweet Champions Halloween...
Baking with added bite
Scratch baking is the preferred baking method for most Britons and cake ingredients and decorations remain in growth according to Dr Oetker.
And it says total...
Limited fruit fright
Apple, grapes and strawberry all go into the spooky label illustration on Robinson’s limited edition Strawbrainy Fruit Shoot.
Strawberry, apple and grape are also the...
Dressing for trick or treat
Families entering into the spirit of Halloween have boosted the spend on the fancy dress festival to £330m according to AG Barr.
The Irn-Bru manufacturer suggests...
Share the scares
New seasonal packs will help maintain its 25.2% share of the ambient packaged cake category according to Premier Foods.
The Cadbury Cauldron contains 12 individually wrapped...
Showing bottle for fright night
Identifying Halloween as the third-largest spending occasion of the year, Coca-Cola Enterprises has launched a special Fanta pack for the period.
Pumpkin lanterns feature across 2-litre...
Sweets for monsters
Individual seasonal confectionery is now worth £1.1m according to Mondelez International and it has launched a series of Halloween-themed products designed to catch seasonal shoppers’...
Seasonal chocolate boost in the bag
Fun-size and sharing packs are the way to go for Halloween according to Mars, which says it had a 46% share of confectionery sales during...
Going green for growth
Getting behind key seasonal occasions is one way Butterkist hopes to encourage growth in popcorn sales.
It has launched the limited-edition Grim Green Sweet Popcorn for...
Not only kids
Spirit sales enjoy an uplift of 54% in the run up to Halloween according to Jagermeister and it says it generates 34% higher than...
Big days and nights in union
SPORTS tournaments and big nights in go hand in hand and with every match in the 2015 Rugby World Cup being shown live on...
Prize chance
TEENS and their mums are being targeted by Vimto advertising for its no-added-sugar range this summer.
The campaign includes TV advertising through June and July....
