Halloween has become the third-biggest sales opportunity on the UK calendar with a value of £300m according to United Biscuits.
And it has launched a range of novelty packs for Jaffa Cakes especially for this year’s event.
They include the first ever mixed McVitie’s sharing carton, consisting of two themed Jaffa Cake bars in a Trick or Treat House pack.
Senior brand manager Claire Hooper said: “As a retail moment, there are signs that Halloween is getting bigger each year with shareable sweet treats being a key growth driver.
“This represents a major opportunity for cakes and we are confident our new range will tick many boxes as a fun and tasty snack, perfect for sharing and helping people get into the spooky seasonal spirit.”