TEENS and their mums are being targeted by Vimto advertising for its no-added-sugar range this summer.
The campaign includes TV advertising through June and July. And there are video on demand ads as well as a social media campaign with prizes.
Brand Manager, Vicky Marsden said: “It’s vital that retailers stock enough of these growing formats, particularly across no-added-sugar ranges, to meet demand on the back of this new summer campaign.”
• In response to demand for sugar-free children’s drinks Vita Coco has launched a range of drinks for kids.
Giles Brooks of Vita Coco Europe said: “ Vita Coco Kids offers around 50% less sugar and calories than other chilled kids drinks and smoothies –with 9g of sugar and 40 calories per 180ml plus the hydrating benefits of potassium that occurs naturally in the coconut water.”