Gin steaming ahead of rest
Evolving category shows no signs of slowing
Sun shines on off sales
GROWTH for barbecue occasions in the UK was huge during the pandemic.
Premium choice
Independent drinks producer and distributor Global Brands has launched a new premium spirit division in a bid to capitalise on growth within the category.
Lion purrs in surprisingly smooth Scotch push
A smooth, dapper lion is the face of Whyte & Mackay in its new ads.
The campaign portrays the lion as a gentleman enjoying a...
Raising a can to innovation
EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.
JW ode to joy
Having spent 15 years encouraging its consumers to keep walking, Johnnie Walker now wants to them go further with joy.
The whisky brand’s new campaign,...
Old pals come to the party
Everybody's favourite old guys, Jack and Victor, are making a bid to be at Christmas parties all over Scotland with the release of a festive version of their blended Scotch whisky.
Bottles return
TENNENT’S Lager has dipped into its past to celebrate 130 years of brewing. It has launched limited-edition bottles with a 1980s look.
And the...
Spirits surge
Beer knocked from number two spot
TAX receipts from spirits sales have nosed ahead of revenue raised from beer duty for the first time ever,...
Turning up the heat
American bourbon - and its sweeter flavour- have been growing in popularity
Fruity global gins
Whitley Neill gin expands on its flavoured gin offering with two new additions to its wide portfolio.
Energy for Dead Man’s
Rum brand Dead Man’s Fingers (DMF) has rolled out a new alcoholic energy drink range.
Mixing it up for the summer
Mixer brand Schweppes is back on the small screen, as part of a multi-million pound marketing brand for the campaign.
Don’t think low means no says Eisberg
LOW-ALCOHOL wine has become an established category over the last few years, with a large number of brands fighting for shelf space, said Fran...
New look for Dry January
Alcohol-free spirit brand Strykk has launched new packaging in time for ‘Dry January’.
Rum sails back onto television
Diageo has launched a new marketing campaign for Captain Morgan, with a new TV advert rolling out now
