American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.
With over 30% volume share, Jack Daniel’s and cola in a can is said to be worth over £10m and growing ahead of the category at 35% year on year.
Worth over £3.5bn, the spirits category accounts for almost a quarter of all alcohol sales.
Within that, the total premix category is worth £74 million.
It is growing at 23% a year as customers look for convenient drinks to use in and out of the home.