New look for new drinkers
Market leader rings the changes and seeks another million RTD fans
CELEBRATING its 20th birthday, WKD has taken on a new look to welcome a...
Canny moves
Following what it says is its most successful year to date, craft brewer Harviestoun, is to begin marketing two of its top beer brands...
Packing them in
THE craft lager from Guinness, Hop House 13, has introduced two new packs.
The 12-pack of 330ml bottles and a 650ml sharing bottle join the...
Growth of gluten free
TENNENT Caledonian has launched Gluten Free T, a 5% abv premium gluten-free lager in selected Tesco stores.
Keith Lugton, Tennent Caledonian master brewer, said: “Gluten...
New York brewer signs UK deal
CARLSBERG UK has announced it is to handle the exclusive distribution of the Brooklyn Brewery beer portfolio in the UK, following agreement to transfer...
Cider goes spicey
SWEDISH cider brand Rekorderlig is to launch a Spiced Plum flavour.
The limited edition will replace the brand’s Winter Cider, which was launched in 2009.
The...
On your bike
ALCOHOL-free wine brand Eisberg has become the official wine partner for the Tour of Britain cycle race.
As part of the three-year agreement Eisberg will...
Haig joins the cola club
FOLLOWING the launch of Haig Club grain whisky in 2014, the Haig Club range has been extended by the introduction of Haig Club Clubman....
Aussie rules on going to the party
AUSTRALIAN wine brand McGuigan Wines is launching its Bring a McGuigan campaign this month.
The campaign encourages consumers to Bring a McGuigan when faced with...
Ringing the beer changes?
THINK sports-related Big Night In consumption and you might think beer, pizza, crisps and the like.
But while many a c-store might have met...
Long drinks in Olympics sales surge
HOT weather and the Olympics in Rio combined to boost demand for alcohol, according to researcher Nielsen.
Beer and cider were the big winners, with...
Reinventing the RTD
BIG Night In baskets, particularly those filled by young adults, could be looking a bit different from next month.
RTD market leader in Scotland WKD...
Fuelling the party spirit
THE Big Night In is big and getting bigger according to drinks giant Diageo. Quoting findings from recent years from HIM Research, from Nielsen...
Rugby at the Mill
SCOTTISH craft gin brand Eden Mill has become the first official gin partner of Scottish Rugby and the country’s professional rugby sides Glasgow Warriors...
Cocktail on the collar
A new collar competition is being launched for Glen’s vodka.
Glen’s City Cocktails will offer consumers a simple Glen’s cocktail recipe as well as a...
New flavour is in the pink
DIAGEO Reserve has unveiled a new flavour of its vodka Cîroc.
Cîroc Pink Grapefruit has been introduced and backed by three recommended serves, ‘Cîroc Sea...
