Booze-free gin launches

CONSUMERS are increasingly cutting back on their alcohol intake, so it seems fitting that an alcohol-free gin should land in the UK this summer.

Partnering with Pernod Ricard UK, drinks firm Ceder’s has brought its ‘alt-gin’ to British shores, offering consumers three alcohol free variants made using South African botanicals and Swedish water.

Ceder’s alcohol free gin is available in 50cl bottles in Classic (juniper with floral hints), Wild (juniper with ginger clove and rooibos),and Crisp (juniper with citrus, cucumber and camomile) flavours, at an RRP of £19.99.

Ceder’s founder Craig Hutchison said: “We want to satisfy those looking for a non-alcoholic serve without sacrificing sophisticated flavour experiences.”

Pernod Ricard UK MD Laurent Pillet said: “This is a growing and exciting area for Pernod Ricard UK and we are delighted to offer our customers and consumers a non-alcoholic gin alternative.”