Wine trends to keep an eye on
WINE is a complex category that many consumers and retailers can find a little tricky to navigate.
Marketing blast for Wolf Blass
TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Turning heads with a red gin
PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
Bring the party home
WHETHER it’s a big night in or a few drinks before heading out, price-sensitive consumers appear to be getting more adventurous with spirits at home.
Premium beers elevate nights in
PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.
NPD hits the mark
SOMERSET cider brand Thatchers is enjoying time at the top following the successful launch of its Blood Orange variant.
Raising a can to innovation
EDINBURGH Gin has shaken up its range of ready-to-drink cocktail cans.
African gin lands on UK shores
Distell International is bringing an award-winning African gin to the UK this month.
A huge opportunity for spirits
HALLOWEEN creates a huge seasonal opportunity to drive spirits sales, at least according to Johnny Dennys, head of brand and trade marketing at Mast-Jägermeister UK.
Seasonal rum serves
SKULL sporting rum brand Dead Man’s Fingers will be rolling out limited-edition Halloween bottles for its flagship Spiced Rum.
Reassessing booze prices
The Scottish Government has been consulting industry stakeholders on the effects of the minimum unit price (MUP) for alcohol.
Time is ripe for berry flavours
Diageo has added a burst of fruit to its vodka portfolio, expanding the Smirnoff range in the process.
Distilling game
Scotland's favourite geriatric duo have cantered into the convenience channel, with new listings for their gin and whisky brand.
A smoky gin with a citrus twist
The latest release from Dunnet Bay Distillers comes with a twist, as Rock Rose gets the citrus treatment.
The spirit of innovation
Gin ain’t what it used to be and consumer demand has led to distilleries across the land getting creative with botanicals, flavours and formats.
Fountain’s festival push
Hard Seltzer brand Fountain has been turning up the volume on its marketing activities, through a summer tour of UK music festivals.
