Quest for the perfect yolk
NOBLE Foods, owner of the The Happy Egg Co, hopes to have cracked the secret to the perfect yolk after shelling out for a...
The Gardener Gin from Brad Pitt rolls to UK
Brad Pitt and the Perrin Family have unveiled the latest fruits of their partnership together with the new French Riviera The Gardener Gin release.
Competition offers champion shot
HEINEKEN is inviting consumers to use social media to gain the chance to win football prizes in its latest Champions League tie in.
Category and...
Reign brings in a Storm from America
Monster Energy Co is set to bring a storm to the UK as the firm launches its Reign Storm, already a popular choice with consumers in the US.
Vintage Horlicks
NOSTALGIA is at the centre of the latest Horlicks campaign as it celebrates its 140th anniversary.
An on-pack promotion gives consumers the opportunity to collect...
KP Snacks expands £1 PMP range
KP Snacks has expanded its £1 PMP range with the launch of a new King Prawn SKU.
The addition of McCoy’s Sizzling King Prawn brings KP Snacks’ portfolio of £1 PMPs to 25.
£1 PMPs appear to be working well for KP Snacks; Nielsen Scantrack figures to the 4 December 2021 revealed the firm’s £1 PMP range is currently outperforming overall category growth at +10/1%.
Wrapped up for the winter
MEN aged 18 to 34 form the target audience for the Burton’s Biscuit Company partnership with radio station Talksport.
The promotion, running until January next...
Inside the box
DRINKS firm CWF has launched three-litre bag in box packs of its British wine range Straw Hat. Boxes are available in the red, white...
Happy birthday … have a new coat
TINY chew sweet Millions is celebrating 25 years on the shelves by covering itself in chocolate.
The latest version of the Scottish brand is a...
Widening the soft approach in store
SOFT drinks has become a key category for impulse sales in c-stores in recent years as convenience retailers have worked to maximise the benefits...
C-stores best for cheddar
CHEDDAR is champion and Scottish c-stores are staying ahead of the game as the value of cheese sales falls, says Cathedral City brand owner...
Busy lives to boost snacks
SNACKING is growing, because consumers’ increasingly hectic and busy lives are increasing demand for snacks and especially for products that can be eaten on...
Breakthrough oats
QUAKER Oats has added two gluten-free variants to its range.
The introduction of a gluten-free range coincides with a packaging redesign for the entire...
Best of both
ARLA says it has freshened up fresh milk with its Best Of Both product.
It says B.O.B is a fat-free skimmed milk that tastes as...
Brands take to the big screen
ADS and sponsorships will keep TV viewers up to date with dairy developments throughout this year.
Arla Foods launched a new ad for its Icelandic...
Rock Rose team’s new RTD
Dunnet Bay Distillers, the firm behind Rock Rose Gin, has launched a canned RTD brand –Wonders of the Wilderness Holy Grass Scottish Vodka with apple tonic.
