Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
New flavours go on screen
INNOVATIVE flavours are the lifeblood of the snacks market according to popcorn brand Butterkist, which plans to spend £3m to put its new range...
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Conveniently healthy bites
CONVENIENCE has become a huge factor in snacking and people are looking for products that are both healthy and tasty, says Giles Brook, founding...
New Frijj flavours hit the chillers
SUMMER 2016 saw some of the first marketing developments carried out by the new Müller Milk and Ingredients operation, formed after the takeover of...
The must haves – old and new
There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
Spreading out with a TV ad
McLelland making noise on the small screen
Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...
PMPs boost rate of sale
Marked packs are proving to be a big hit for a number of retailers
VALUE for money appeals to just about everyone, and there’s no...
Crisp carnival ad on the air
Walkers Sensations have been indulging in carnival fun as part of a new ad
campaign launched to coincide with the roll-out of new flavours and...
Lucozade launches functional water brand
FitWater hits shelves in August
LUCOZADE Sport has entered the functional water market with the launch of FitWater.
Available from this month, Lucozade Sport FitWater comes...
Go nuts for nutritious spreads
PROTEIN-packed food has been enjoying a serious rise in popularity over the last year, and nut spread brand Whole Earth is encouraging retailers to entice customers into the category.
Baking an alternative society
Bread and bakery goods provide some of the staple basics of the Scottish diet, they form one of the everyday essential categories that remain...
Breakfast thoughts
THINK Food To Go. Many research studies point to increasing incidence of people breakfasting while commuting or when they reach an office desk. If...
Snapping up organic milk
Arla purchases Yeo brand rights
Free drink
DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
