Ginger beer hangs tough
ALCOHOLIC ginger beer Ginger Grouse has signed up to sponsor Tough Mudder, the hardcore obstacle events held across the UK (including Edinburgh) in the...
Fruity new look for Go Ahead
UNITED Biscuits’ healthier biscuit brand, Go Ahead!, has been given a makeover. The logo has been streamlined and the packaging imagery revamped to emphasise...
UB jacks up its cracker campaign
A £10m advertising push for Jacob’s Cream Crackers is the next stage in United Biscuits’ master plan to bring all its savoury biscuits under...
P&G revamps liquids
P&G has upgraded the formulas and packaging across its laundry liquid portfolio.
Ariel Liquid now promises to “remove 95% of stains in one wash”....
Kestrel hopes to score with golfers
LAGER brand Kestrel is petitioning golf’s governing body, the R&A, to name the act of scoring a hole in one “a kestrel”. It’s part...
PMP promo returns
LUCOZADE has a new range of PMPs available exclusively in the impulse channel. Following the success of a similar move last year, an increased...
Kingsmill’s latest white bites back
KINGSMILL has launched a new loaf to solve what it sees as a common consumer dilemma.
Kingsmill Great White is a soft white loaf...
New-look Drench grows up
BRITVIC is repositioning its adult soft drink, Juicy Drench, to focus on consumers aged 30 and over. The packaging for all flavours in the...
Wring of truth
CLEANING products company Spontex is wringing the changes with five innovative mops. The company hopes the new self-wringing mechanism will make an impact on...
Cadbury spreads chocolate-based joy
FOLLOWING what’s said to have been the success of last year’s Unwrap Gold promotion, Cadbury is launching this year’s version, Unwrap Joy.
Unwrap Gold...
Persil’s new look
PERSIL has revamped the formula of its washing up liquid. The company claims the new version will clean 12% more dirty plates than before....
Sunday players head to Brazil
A brave British five-a-side football team will be taking on one of Brazil’s top female football teams in the Strongbow Challenge in Rio de...
Azera adds best buy
NESCAFE Azera has updated last year’s TV ad to include the brand’s recent Best Buy accolade from consumer magazine Which?
Alongside the TV campaign,...
Vimtoad sweet talks mums
WALLACE and Gromit creator, Aardman Animations, has created an advertising character, Vimtoad, designed to expand soft drink brand Vimto’s appeal beyond its core market...
Biscuit help from UB
UNITED Biscuits (UB) is out to boost sales in the convenience channel with a new field sales team and trade-only website.
The website, www.betterbiscuits.com, is...
Upmarket look for Kumlala
SOUTH African wine range, Kumala, has been redesigned although the new-look labelling keeps the brand’s gold gekko on a black pebble logo.
The new...
