TWICE the flavour sensation is promised in Trebor’s latest mints line.
Softmints Lemon Mint initially tastes like a mint, then lemon flavour comes through.
Senior brand manager Elena Mallo said: “Our consumer research showed very strong results, with high purchase intent .
“We believe this unique flavoured line extension will intrigue and excite shoppers.”
Trebor is supporting the launch with a range of POS units and the entire newly repackaged brand will feature in TV advertising through the rest of this year.