Laundry brands add PMPs

SOME of the biggest brands of laundry products have joined the list of lines available in price-marked packs.
Proctor & Gamble has added prices to packs of Ariel 3 in 1 Pods at £3.99, Bold 2 in 1 Liquitabs at £3.49 and Daz Go Pods at £2.49.
Head of convenience at P&G John Drake said: “Experience has shown time and again that PMPs are a powerful tool for retailers to improve sales and grow categories in-store.
“Giving convenience retailers the opportunity to offer their customers price-marked packs across a range of our best-selling laundry brands is going to help them thrive.”